Target Exclusive Squishmallows – Official Squishmallow Store
Our Target exclusive Squishmallow collection brings you access to over 4000 unique squad members you won’t find anywhere else. We’ve partnered with Target to create special edition characters, seasonal releases, and limited-run designs that make collecting even more exciting.
Each Target exclusive features our signature ultra-soft marshmallow-like texture and comes with its own character bio card. From 5-inch clip-ons perfect for backpacks to giant 24-inch cuddle buddies, our Target collection spans every size and includes fan-favorite squads like Halloween spookies, holiday characters, and adorable food-themed friends.
What makes Target exclusives special
Materials & Construction
Every Target exclusive Squishmallow in our collection is crafted from premium polyester fiber with a specialized spandex blend outer layer. This unique combination creates our signature marshmallow-soft texture that bounces back after every squeeze.
We use high-density polyester filling that maintains its shape through years of hugs while remaining incredibly lightweight. The spandex exterior provides stretch and durability, preventing tears even with enthusiastic play. All our materials meet CPSIA safety standards and are hypoallergenic, making them safe for infants and children of all ages.
Sizing Guide & Display Options
Our Target exclusive collection spans six standard sizes to fit every collecting need. The 5-inch clips like Benny attach to bags and make perfect stocking stuffers. Our 8-inch size, including characters like Autumn, fits comfortably in one hand and works beautifully on desks or nightstands.
The popular 12-inch format, such as Paxton, provides substantial presence without overwhelming smaller spaces. Collectors love this size for building squads on bookshelves. Our 16-inch Squishmallows like Winston are ideal cuddle buddies and make statement pieces in bedroom décor.
Exclusive Squad Collections at Target
Target receives special squad drops throughout the year that you won’t find at other retailers. Our Halloween squad, featuring Winston and Autumn, arrives in stores each August with limited quantities. These spooky characters include cats, bats, ghosts, pumpkins, and monsters in exclusive Target colorways.
The winter holiday collection launches in October with snow-themed characters, reindeer, and festive food friends. Valentine’s Day brings exclusive pink and red variants in February, while spring sees pastel Easter squad members. Summer introduces tropical and ocean-themed exclusives like our green Paxton variant.
More Target Exclusive Squad Members
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Questions About Our Target Squishmallow Collection
Target carries exclusive Squishmallow releases throughout the year with over 4000 different character designs available across all retailers, and Target receives hundreds of exclusive variants. The exact number of current Target exclusives changes seasonally as we introduce new squads and retire older characters.
Target typically has 50-100 different exclusive characters available at any given time across all sizes. During peak seasons like Halloween and winter holidays, that number expands significantly. Limited edition releases add even more variety with special colorways and design variants you won’t find elsewhere.
Target exclusive Squishmallows feature unique colorways, special design variants, and character combinations created specifically for Target stores. For example, our Winston owl comes in a burnt orange color only at Target, while standard Winston might be brown or gray at other retailers.
Target exclusives often include special finishing touches like metallic accents, holographic details, or unique pattern combinations. These design differences make Target exclusives highly collectible. The quality and materials remain identical to all Squishmallows – ultra-soft polyester filling with spandex exterior – but the exclusive designs increase their appeal to collectors.
Most Target stores restock Squishmallow exclusives weekly, typically Friday evenings or early Saturday mornings. Restocking schedules vary by location and depend on warehouse shipments, so we recommend checking with your specific store’s toy department.
During major seasonal releases like our Halloween squad or holiday collections, Target receives multiple shipments throughout the season with new characters appearing weekly. Limited edition drops may restock only once or twice before selling out permanently. Using Target’s mobile app, you can check real-time inventory at nearby locations before visiting the store.
Target exclusive Squishmallows are priced identically to standard Squishmallows at the same size. Our 5-inch clips retail for $5.99, 8-inch for $12.99, 12-inch for $19.99, and 16-inch for $24.99 regardless of whether they’re exclusive designs or standard releases.
Some limited edition exclusives with special features like holographic fabrics or extra-detailed embroidery may carry a small premium of $2-5 above standard pricing. However, the vast majority of Target exclusives match regular Squishmallow pricing, making them accessible to all collectors. Target also frequently runs promotions offering discounts on Squishmallows during seasonal sales events.
Yes, many Target exclusive Squishmallows are available on Target.com in addition to physical store locations. Online inventory varies by character and season, with some exclusives appearing online-only while others launch in stores first.
We recommend checking both Target.com and your local stores for the best selection. Some highly sought-after limited editions sell out online within hours but may still be found in physical stores. Target offers convenient options like order online for store pickup, allowing you to secure your favorite exclusives without shipping delays. Their same-day delivery service through Shipt also covers Squishmallows in many areas.
Target exclusive Squishmallows are clearly marked with special tags indicating they’re exclusive to Target stores. The hang tag typically includes a Target logo or “Only at Target” designation along with the character’s name and bio information.
You can also identify Target exclusives by their unique colorways and design features not available at other retailers. Character databases and collector communities online maintain lists of confirmed Target exclusives. When shopping in-store, Target usually displays exclusives in dedicated endcap sections or special promotional areas within the toy department, making them easy to spot separate from non-exclusive Squishmallows.
Limited edition Target exclusive Squishmallows, especially those produced in small quantities or tied to specific seasonal releases, often increase in collector value after they sell out. Discontinued exclusives with unique designs or from popular squads like Halloween can command higher prices in the secondary market.
However, we always encourage collecting Squishmallows for enjoyment rather than investment purposes. While some rare Target exclusives do appreciate in value, the collectibles market fluctuates. The true value of any Squish comes from the joy they bring as cuddle companions and display pieces. If you find a Target exclusive you love, buying it for your personal collection is always the best decision regardless of potential future value.