Privacy Policy

What Squishmallows UK Collects When You Browse Our Plush Toys Site

At Squishmallows UK, we take your privacy seriously. We collect certain information to operate our site, improve your experience, and fulfill our obligations as an Amazon Associate.

Information You Provide Directly:

• Name and email address when you submit a contact form or subscribe to Squishmallows UK updates

Information We Collect Automatically:

• Device type, browser, and operating system
• IP address and approximate location
• Pages visited, time spent on site, and referral source
• Interaction with product links and navigation patterns

This data is collected via cookies and analytics tools (see the Cookies section below).

Information From Third Parties:

• Affiliate tracking data from Amazon Associates to attribute qualifying purchases
• Aggregated analytics data from Google Analytics

How Squishmallows UK Uses Your Information

We use the information we collect to:

• Operate and improve Squishmallows UK’s website and content
• Respond to your inquiries submitted through our contact form
• Send you updates, guides, and Squishmallows collection news if you’ve opted in
• Analyze site traffic and user behavior to enhance your browsing experience
• Track affiliate referrals and earn commissions through the Amazon Associates Program
• Comply with legal obligations and maintain site security
• Prevent fraud and unauthorized access

Cookies and Tracking Technologies on Squishmallows UK

Squishmallows UK uses cookies and similar tracking technologies to deliver a better user experience and track affiliate performance.

Essential Cookies:

Required for basic site functionality, including navigation and access to secure areas of the site.

Analytics Cookies:

We use Google Analytics to track site usage, including pages visited, session duration, and traffic sources. This data is aggregated and anonymized to help us understand how visitors interact with our Squishmallows collections.

Advertising Cookies:

Amazon Associates uses cookies to attribute qualifying purchases to our affiliate links. When you click a product link on Squishmallows UK and make a purchase on Amazon.co.uk, Amazon’s cookies track that transaction and credit us with a commission.

Managing Cookies:

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect site functionality and your ability to access certain features.

How Squishmallows UK Shares Your Information

We may share your information with:

• Service Providers: Hosting providers, analytics tools, and email service providers who help us operate Squishmallows UK
• Amazon.co.uk: As part of the Amazon Associates Program, Amazon receives referral data when you click our affiliate links and make purchases
• Law Enforcement: When required by law or to protect the rights, property, or safety of Squishmallows UK, our users, or others
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity

Squishmallows UK does not sell personal information to third parties.

How Squishmallows UK Protects Your Data

Squishmallows UK implements reasonable technical and organizational security measures to protect your information, including SSL encryption for data transmission and secure hosting infrastructure. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your information.

Your Privacy Rights When Using Squishmallows UK

You have the following rights regarding your personal information:

All Users:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications from Squishmallows UK
• Request restriction of processing

GDPR Rights (EU/EEA Residents):

• Right to access, rectification, and erasure of your personal data
• Right to restrict processing and data portability
• Right to object to processing of your personal data
• Right to withdraw consent at any time
• Right to lodge a complaint with your local supervisory authority

CCPA/CPRA Rights (California Residents):

• Know what personal information is collected about you and how it’s used
• Know whether your personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of your personal information
• Request deletion of your personal information
• Request correction of inaccurate information
• Limit use of sensitive personal information
• Non-discrimination for exercising your privacy rights

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA) Residents:

You have rights to access, correction, deletion, data portability, and opt-out of targeted advertising, substantially similar to CCPA rights, subject to state-specific provisions.

How to Exercise Your Rights:

To submit a privacy rights request, contact us at the email address listed in the Contact section below or use the contact form on Squishmallows UK. We will respond within 30–45 days. We may need to verify your identity before processing certain requests.

Squishmallows UK and Children’s Privacy

Squishmallows UK is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at the address below. We will promptly delete such information in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on Squishmallows UK

Squishmallows UK contains links to Amazon.co.uk and other third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party site you visit. Clicking a link to Amazon.co.uk or another external site is at your own risk.

International Data Transfers

Squishmallows UK operates in the United Kingdom. If you access this site from outside the UK, your information may be transferred to, stored, and processed in the UK or other jurisdictions. We take steps to ensure adequate protections are in place for such transfers, in compliance with applicable data protection laws, including GDPR.

How Long Squishmallows UK Retains Your Data

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Contact form submissions are typically retained for up to 12 months. Analytics data retention is governed by Google’s data retention policies.

Email Updates from Squishmallows UK

If you subscribe to Squishmallows UK communications, you will receive periodic emails about new Squishmallows collections, product guides, and site updates. You may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly at the address below.

Do Not Track Signals

Some browsers transmit “Do Not Track” signals. At this time, Squishmallows UK does not respond to Do Not Track signals. We continue to collect information as described in this Privacy Policy.

Changes to Squishmallows UK’s Privacy Policy

Squishmallows UK may update this Privacy Policy from time to time. We will indicate the effective date of the latest revision at the top of this page. Material changes will be communicated with reasonable notice. Continued use of Squishmallows UK after changes are posted constitutes your acceptance of the revised policy.

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information shared with third parties for their direct marketing purposes. To make such a request, contact us at the address below.

Consent

By using Squishmallows UK, you consent to the collection and use of your information as described in this Privacy Policy.

Contact Squishmallows UK About Your Privacy

To exercise your privacy rights, ask questions about this policy, or contact us for any privacy-related matter, reach out to: